Marketing Week

The consumer leave alone have convenient remonstration while traveling and while not having to pay for a taxi or bus service. D. Television Home Shopping Programs The consumer go away experience convenience from not having to go eachwhere to shop, and they can feel smashing deals on all sorts of merchandise. 2 Each of the four ingatherings, service, or political platforms in question 1 has substitutes. Respective casings ( a ) a ham and lump breakfast, (b ) regular tennis raiment, (c ) victorious a bus, ( d ) a department store.What consumer benefits might these substitutes have in each case that whatever consumers might value more highly than t hose down mentioned in question 1 ? A. A Ham and egg sandwich It may be more appealing to a consumer to eat food instead of a drink. The meal may contain more protein and keep the consumer fuller than the drink. B. Regular Tennis Shoes The app bel can be recitationd for multiple functions, and they may cost much less. C. Taking a wad You depart not have to deal with any part of the rental car, like papers, picking it up, and ride it back. Taking the bus can be much keeper and you will not have to find a parking spot. What argon the characteristics (e. G. Age, income, education) of the tar array commercialise customers for the following products or services? A ) home(a) Geographic magazine, ( b ) People magazine, ( c ) New York Giants football team, ( d ) the U. S. Open tennis tournament. A. issue Geographic The target would be people interested in nature and photography of any grow since that is what the magazine centers around. 8. People Magazine The target would be people who want to catch up on the latest celebrity and trending news. Think the target audience is older people, possibly teens or older, but any could enjoy this magazine.C. New York Giants Football Team This target audience is people interested in football. The sterile audience would be older ales but of course females and kids lik e football too. D. The U. S. Open Tennis tournament This would target sports fans, specifically tennis ones. There isnt an age target here since anyone can like tennis. 4 A college in a metropolitan area wishes to increase its evening-school offerings Of business- related courses such as market, accounting, finance, and management. Who are the target market customers (students) for these courses? A.The target students would be people with full duration day jobs, adults with full time jobs or children/family to take care of, or people who do not like to get up first for school. What actions involving the four marketing mix elements might be used to reach the target market in question 4? Promotion, Product, Place, and Price A. Promotion Different methods can be used to parent the night kines so people can meet that they are being offered. Posters or emails could be move out to students. B. Product Night time classes differ from day time ones because of the time they are taught .This will really sell the night time classes to the target group. C. Place The location will also divine service get more people involved in the night time classes. If it is convenient to any people, hypothesize just n campus, then more will sign up. D. Price If the toll of each class is fairly reasonable, students will sign up through that school instead of a different one. 6 What environmental forces (uncontrollable variables) must the college in question 4 consider in designing Its marketing program? A. 7 Does a firm have the right to create wants and try to persuade consumers to pervert nices and services they didnt know about earlier?What are examples of good and bad want creation? Who should decide what is good and bad? A. It is hard to ordain if a firm can create wants, but I would say they definitely o create them whether they mean to or not. Think they do have a right to, but to a point. They cant force people to want something people may or may not like it. B. Good Example A good example would be promoting a 100% crop juice for children. It is healthy and tastes good. They could want it, and it wouldnt be something harmful to their health. C. Bad Example A bad example would be something that is dangerous to the target audience.Like say guns or knives that are targeted for middle school children. IT can be harmful to them. D. It is hard to say who should decide what is good and ad. If something is incredibly bad I think something of high power should decide. Like if it is a food product then the head of the department of agriculture could decide. building YOUR MARKETING PLAN If your j teacher assigns a marketing plan for your class, dont make a reflection and complain about the tame for two special reasons. First, you will get insights into trying to actually do marketing that often go beyond what you can get by simply reading the textbook.Second, thousands of graduating students either year get their first job by showing prospective e mployers a portfolio of samples of their written work from college often a marketing plan if they have one. This can work for you. This Building Your Marketing externalize section at the end of each chapter suggests ways to improve and focus your marketing plan. You will use the sample marketing plan in Appendix A (following Chapter 2) as a guide, and this section aft(prenominal) each chapter will help you apply those Appendix A ideas to your own marketing plan.The first measuring stick in writing a good marketing plan is to have a business or product that en therefromes you and for which you can get detailed information, so oh can avoid glittering generalities. We offer these redundant bits of advice in selecting a topic Do pick a topic that has personal interest for you a family business, a business or product you or a friend might want to launch, or a student organization needing marketing help. Do not pick a topic that is so large it cant be covered adequately or so abstra ct it will lack specifics. direct to get you started on your marketing plan, list four or five possible topics and compare these with the criteria your instructor suggests and those shown above. Think hard because your decision will be with you all term and ay influence the quality of the resulting marketing plan you show to a prospective employer. Affordable Fashion From trendy clothing to stylish shoes Pro Affordable Con Other Companies like it Dress for a cause for every special event dress bought, one is donated to girls in need Pro good cause, many people buy special occasion dresses Con Price?Spike trendy shoes for a reasonable price Pro good prices for shoes, many women want to buy them Con Other companies, ex. Just FAA, Shoe bedaze Edam Lips Cruelty Free, All Natural, good on sensitive skin, lip products Pro Many women buy cosmetics, good product (all natural/ cruelty exculpate) Con Many separate cosmetic companies, other brands with cruelty free or all natural, ex. ONYX or Burrs Bees 2 When you have selected your marketing plan topic, whether the plan is for an actual business, a possible business, or a student organization, write the company description in your plan, as shown in Appendix A.Possible Business- Edam Edam provides luxury for your lips. With lip sticks, lip gloss, lip stains, lip liners, and more. Have faith in your Edam products. They are never tested on animals, always made with all natural products, and never harmful to hose with sensitive skin. Extravagance you can see, at a price that wont hurt your wallet. Find everything you need for your accurate lip look with Edam. VIDEO CASE QUESTIONS 1 (a) How did ms David Winooski get ideas from college students to help him in designing the nett commercial version of the Post-it oarlock Highlighter? B) How were these ideas important to the SUCCeSS of the product? A. He first looked in the students backpacks to get a feel for what many students used on a day to day basis. He early highli ghter models and interviewed students to see what their needs were. B. By seeing what the students would use and want, Winooski was able to create a successful product. His tests and trials were place to good use, as he ditched the failed ones and improved on the successful ones. 2 What (a) special advantages and (b) potential problems did MM have in introducing a new highlighter-with-flags product for college students?A. Special Advantages They created a brand new product that no one had ever used before. It could be something that only they would make money off of. B. authorization Problems Since the product was new, it still could not work out for them. People could not buy it as they hoped they would. In turn they could then lose money. 3 Visit your college bookstore before you answer. (a) Where would you display the Post-it Flag Highlighter in a college bookstore, and (b) how can the display increase student awareness of the product?A. Would display it by the other school sup plies. I would put it towards the front of the display so students can see it. B. Students can see the product and buy it. Other students can see them with it and in turn buy it as well, thus increase sales. 4 In what ways might MM try to promote its Post- t Flag Highlighter and make students more aware of the product? A. They could put ads in magazine that are targeted to students. When students read the magazine, they will see the product and may want to buy it.