Anythin to do with Microeconomics Research Proposal

Anythin to do with Microeconomics - Research Proposal ExampleRetail shopping can be defined as the process of evaluation of goods or work from retail outlets by consumers aiming to buy those goods or services. Retail shopping takes place in different venues ranging from hypermarkets, shopping malls and departmental stores to bazaars, second-hand stores, dollar stores and flea markets. Today, retail shopping is non only a necessity that enables retail consumers to acquire goods or services for use in everyday life, but it is also a leisure bodily process that combines delight, relaxation, amusement and the chance to spend quality time with friends and relatives. In a few cases, retail shopping is an arduous, time-consuming and unpleasant activity where consumers are oblige to line up in long queues for long hours to purchase popular items for example, during holiday shopping.The retail consumers decision to buy is a made culmination of eight consecutive stages need which convince s the retail consumer to buy certain goods or services, awareness involving advertisers of goods and services reaching out to prospective buyers using weighty brand communication, preference when retail consumers decide that they prefer certain brands, search involving consumers initiating searches for retail outlets where their preferred brand is being sold, selection involving choosing their preferred item, purchase involving the consumer transfer final confirmation by paying for the item, use involves the consumer making practical use of the item, and satisfaction involving the consumers firm conviction that the item purchased has fully lived up to expectations (Sharma).Phil Kotler defines Atmospherics as the effort to design buying environments to produce specific emotional effects in the buyer that enhance his or her purchase probability. In Marketing of the Mind, the